All conductors have resistance and the amount of resistance varies with the element. But, resistance isn't the only consideration when choosing a conductor as the most highly conductive elements like silver and gold are also more expensive and more brittle than slightly less conductive elements like copper. A balance needs to be struck between the electrical qualities of a material and its cost and durability.

Current is the rate of flow of electrons per unit time and is measured in amperes (A). A coulomb (C) is the quantity of electricity conveyed in one second by a current of one ampere.

All electricity is the movement of electrons which are subatomic particles that orbit the nucleus of an atom. Electrons occupy various energy levels called shells and how well an element enables the flow of electrons depends on how many electrons occupy its outer (valence) electron shell.

Insulators have valence shells that are more than half full of electrons and, as such, are tightly bound to the nucleus and difficult to move from one atom to another.